We are your unfair advantage
Buy the right bullion at the right time for the right price. We understand the markets inside out so you don’t have to.
Get all of your questions answered
Expert Guidance
Coins vs bars, storage vs delivery, gold vs silver? Our brokers will help.
Fully certified bullion
How to prove your gold is real, where it came from and what it’s worth.
Total peace of mind
Is physical gold the right solution for you? We can help you decide.
Trusted by investors, media and industry
From 5* reviews to our partnership with the Royal Mint, our track record speaks for itself.
Download our free guide
The more you understand about something, the more your confidence about the subject grows.
Our investment guide will make you a gold expert in no time.
£1 million in gold bullion
We were asked by ITV’s live flagship G.M.B. to show their audience what a million pounds in gold looks like.
Watch our founder Josh with a spellbound Andi Peters.
Our buyback guarantee to you
We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
A simple 4-step process
We want to help you make the right choices at a pace you are comfortable with.
1. Discuss your options
Our brokers are happy to guide you and answer any questions you may have.
2. Choose your bullion
When you are ready, confirm your choices and complete a simple purchase order.
3. Make your payment
A secure bank transfer payment locks in your purchase price as confirmed.
4. Receive your bullion
Choose between storage in a secure vault facility or insured delivery to your home.
What our LBMA membership means to you
The London Bullion Market Association is the independent authority for the global precious metals industry. Membership is only afforded to companies who pass their strict scrutiny.
We are a responsible business
Business integrity and what that means is the first principle of LBMA membership.
We only use trusted suppliers
Our bullion and storage contracts are exclusively with other LBMA members.
We have the right track record
LBMA membership is dependent on longstanding bullion-based relationships.
Book a free consultation
The pietra Sussan Company offer free 15 min, 30 min and 45 min consultations so you can ask as many questions as you like without feeling rushed.
Our expert brokers love to chat about all things Gold and Silver.
The best choice for most UK investors. Completely tax-free investment, with no ISA-style limits. Our gold coins are fully certified.
Investment grade, VAT-exempt, 24 carat gold bars. Perfect for pension investment via a SIPP. Our gold bars are fully certified.
Have a burning question about buying gold? Call The pietra Sussan Company on 0207 060 6902
We’d love to hear from you. We’re open Monday to Friday 9am-5.30pm